Your Starbucks Logo

Have you ever wondered about Starbucks logo on there cups and Merchandise??? The image is a woman, portrayed as a mermaid 16th century of a twin-tailed mermaid, or Siren. This particular image image brings a lot of questions to the table , like why would Starbucks choose this logo for there coffee??? Here is a quote from there site that explains" She is a storyteller, carrying the lore of Starbucks ahead, and remembering our past. In a lot of ways, she’s a muse –always there, inspiring us and pushing us ahead.".  So there imagery is a positive outlook on peoples perception of owns self , how we look at each other and appreciate the simple things. But there is also a side of the Siren people haven't really seen or really haven't put there finger on as of yet.Such imagery is why captivated sailors and sea bound explorers to there untimely deaths, louring them into the abyss of the ocean   The meaning of the Siren in the WiKI clearly shows this meaning " In Greek mythology, the Sirens were dangerous creatures, portrayed as femme fatales who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. Roman poets placed them on some small islands called Sirenum scopuli." I like to think about relationships of how one thing is connected to each other , and how coffee can relate to this information, A thought comes to mind  of people buying coffee to be subdued from reality by the taste and aroma to offset you mentally unconsciously luring you too an untimely death. I know sounds harsh and sad but what am i suppose to think when I see the image of Starbucks??? Don't get me wrong the image is enticing but I look at the bigger picture. So it causes me to think about the relationship Starbucks has to the consumers who buy there coffee and products. The historic relationship is has as well. Because in a hundred years from now people want to know how and why company's come and go and how they affect the mind set of people and why? Such reasons can cause company's to loose business and ultimately fade into the midst of which they came.I'm not saying Starbucks is a bad company for choosing a logo such as this , maybe thats the reason that they have become so successful to begin with, just that it makes you think a little more about your coffee is all.